By Raymond Fleischmann | Fall 2021
Photography by Maximillian Tortoriello
For Disney CEO and IU alumnus Bob Chapek (B.S. ’81, Microbiology), it’s all about the North Star. Not Polaris: Chapek’s version is more figurative than the one fixed in the firmament. Still, during his nearly 30 years with The Walt Disney Company, Chapek’s “North Star” has been every bit as trusty a guide.
“Pick a North Star and make sure that’s the highest value you have,” the art and sciences alumnus advises.
As chief executive officer of The Walt Disney Company, Chapek continually must balance the needs of 200,000-plus employees, along with park visitors, Wall Street investors, general consumers, and change-resistant Super Fans.
“When the noise comes in and there’s a lot of different signals and inputs and you have to make a decision, you have to think about what your North Star is,” Chapek says.
Inside Disney’s parks, that means exceeding guest expectations and creating “magical memories that last a lifetime.” He continues, “With lots of different interference and competing priorities, [that being our North Star] really made things easy.”
Well, easier, anyway. Chapek’s held several positions within The Walt Disney Company over the years, including president of Walt Disney Studios Home Entertainment and chairman of Disney Parks, Experiences and Products, among others. He officially became CEO in February 2020 — the same month the U.S. announced its first COVID-19 death.
“The first decision I had to make was about three days after I got the job, and that was essentially to close about 80 percent of our businesses, other than our TV networks,” Chapek recalls. “That was very difficult, because that was something that was unprecedented, unheard of.”