By Jennifer Garrett | Fall 2017
Photography by Maximillian Tortoriello
You might say that Max Yoder (B.A. ’10) has learned his lessons.
When he entered Indiana University, Yoder knew there was a variety of subjects to major in that would help him on his career path: business, communications, sociology. But he needed a little of each.
“What I really wanted to do in my college career was be a better thinker, be a stronger writer, and be a more eloquent speaker. And liberal arts is the way to accomplish those things,” Yoder says. “I wanted to learn about people and how they communicate, and also the foundations of business.”
He completed an individualized major in brand management and advertising that allowed him to sample from many disciplines, including psychology, journalism, telecommunications, and more. He has taken that multidisciplinary approach and applied it to his latest endeavor, Lessonly, an Indianapolis-based tech company that makes team training software.
“We’re building training software for sales and customer-service teams,” Yoder says. “We help people learn and practice key behaviors so they can do better work.”